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Ms. Catherine Kum
Chief Executive Officer 
ADF Group, Hong Kong

Ms. Catherine Kum is Operations Director Asia and CEO Hong Kong.. For the past 17 years, Ms. Kum has had an outstanding career in the financial industry, with a solid foundation of experience in wealth management and financial planning. Ms. Kum was previously Chief Executive Officer of Frontier Financial Advisory Services Ltd. Prior to that, she was the Branch Manager in Hong Kong for an international IFA, responsible for helping high net worth individuals and corporations achieve their financial goals. 

As the General Manager of CITIC, an internationally recognized bank, Ms. Kum established an IFA division providing general insurance, life insurance, and financial products. Ms. Kum has gained unprecedented leadership, sales and marketing management and financial experiences in Hong Kong, Mainland China, and the overseas markets.  


Ms. Kum holds an Executive MBA from Queen’s University of Brighton and is a member of the Association of International Registered Financial Planners.

In 2018, Ms. Kum was appointed onto the Global Board of Directors of ADF Group as recognition for her outstanding contributions to the Group.

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